Innovation Design Manchester

Case Study: Assured Fine Furniture, Manchester

Assured Fine Furniture is a local furniture builders & restorers based Manchester.  Alongside furniture, Pete is an excellent carpenter creating a variety of unique features for various clients.

They came to me with a basic sketch on some plywood of what their general idea they wanted in their branding featuring some commonly used tools such as a compass and chisels etc. 

Once I:D started development we created the basic principle they wanted it but also adapted it, featuring both the compass but using it as a monogram for the business, featuring the compass as an “A” and the “F’s” either side, creating a sense of divine symmetry, found in all of the business’s creations.