Innovation Design Manchester

Case Study: The Old Laundrette

The Old Laundrette is a brand new bar on Church St, Eccles.

Their aim is to provide an authentic experience, whatever the occasion. We house a variety of craft beers and gins sourced locally, alongside amazing coffee and lite bites.

The owners came to I:D seeking a full branding for the bar, one which could be used across all platforms and match the intended feeling/vibe of the interior. Based on what started out as a traditional laundrette, the actual building is listed as a laundrette’s built in the 1950’s so the chosen name was perfect, paying homage to the original building. 

They wanted a very “crafty” local theme and wanted this reflecting in the branding. We developed the final branding over a series of developments and finally settled on a modern, cinematic typeface. Paired with a “badge” alternative logo, it created what we feel was a perfect branding. We then carried this branding across their social platforms, internal documents such as menu’s and on their website/blog we created for them.